WE INdustrial Limited (WEIN) : Strategic Connections | Exceptional Results
WE INdustrial Limited (WEIN) is a dynamic international marketing and representation firm headquartered in Hong Kong, SAR, specializing in global exhibition promotion, industrial marketing, and cross-border business development.
Bridging Buyers and Sellers Seamlessly
As an official sales representative for world-renowned trade exhibitions and conventions, WEIN bridges global organizers with Asia’s vibrant markets – facilitating international participation, government collaboration, and sustainable market access.
Leveraging deep industry expertise, localized insight, and a strong Pan-Asian network, WEIN empowers global brands and organizers to achieve measurable outcomes through strategic outreach and tailored engagement solutions.
Global Representation
As an official sales representative for world-renowned trade exhibitions and conventions, WEIN bridges global organizers with Asia’s vibrant markets – facilitating international participation, government collaboration, and sustainable market access.
Leveraging deep industry expertise, localized insight, and a strong Pan-Asian network, WEIN empowers global brands and organizers to achieve measurable outcomes through strategic outreach and tailored engagement solutions.
FOOD2CHINA EXPO 2025
📍 Guangdong, China
🟢 Sales Office for: African Nations & Singapore
Organiser: Constellar–WorldEx Exhibitions Co., Ltd
South China’s largest and most significant food trade event – connecting Guangzhou with Asia-Pacific and global food markets. Food2China Expo offers unmatched access for F&B brands expanding into China’s dynamic consumer landscape.
QATAR TRAVEL MART (QTM) 2025
📍 Doha, Qatar
🟢 Sales Office for: Asia
Organiser: NeXTfairs LLC
A premier platform reuniting the global travel and tourism industry. QTM connects worldwide destinations and stakeholders across luxury, medical, halal, MICE, culture, leisure, and sports tourism segments.
SIGEP Asia | Restaurant Asia | Speciality Food Asia
📍 Singapore
🟢 Sales Office for: China, Korea & Malaysia
Organiser: IEG Asia (S) Pte Ltd
SIGEP Asia showcases artisan gelato, pastry, and bakery excellence, while Restaurant Asia and Speciality Food Asia spotlight F&B service innovation — the only trade show by the industry, for the industry.
EAW Global Aqua Expo & Conclave 2026
📍 New Delhi, India
🟢 Sales Office for: China, Japan, Korea, Malaysia, Singapore & Taiwan
Organiser: Earth Water Foundation (EverythingAboutWater)
South Asia’s largest and most influential trade event for the water and wastewater industry, uniting technology providers, policymakers, innovators, and investors toward water sustainability.
Indonesian Petroleum Association Convention & Expo (IPA ConvEx) 2026
📍 Jakarta, Indonesia
🟢 Sales Office for: Germany, Korea, Malaysia, Netherlands, Norway, Singapore & Spain
Organiser: PT Dyandra Promosindo | Hosted by IPA (Indonesian Petroleum Association)
Southeast Asia and Indonesia international foremost Oil, Gas & Energy convention — a vital platform for knowledge exchange, policy dialogue, innovation showcase, and strategic networking among global energy leaders and stakeholders.
FOODEX Japan 2026
📍 Tokyo, Japan
🟢 Sales Office for: Singapore
Organiser: Japan Management Association
Celebrating its Golden Jubilee in 2025, FOODEX Japan remains Asia’s largest and most respected F&B exhibition — the ultimate gateway for global food brands entering the Japanese and wider Asia-Pacific markets.
Core Strength
Exhibition Promotion & Market Entry
Customized strategies to maximize visibility, participation, and ROI at international exhibitions.
Government & Association Partnerships
Collaborating with ministries, chambers, and trade bodies to streamline access to competitive markets.
Market Intelligence & Entry Strategy
Delivering data-driven insights that reduce risks and support effective international expansion.
B2B Matchmaking & Lead Development
Creating valuable business connections that foster qualified leads and long-term partnerships.
Specialized Recruitment Solutions
Integrating career forums and recruitment zones into exhibitions to address industry workforce needs.
The Team
Gerald Tan (dr.) – Vice Chair & Director
Gerald Tan is a distinguished figure in the realm of international trade, renowned for his visionary leadership and extensive expertise in fostering global business relationships. With a career spanning over three decades, Dr. Tan has excelled in various capacities across diverse industries, consistently driving growth and innovation. He is also a certified professional marketer as accredited by the Asia Pacific Marketing Federation (APMF).
The Team
Mr. Bill Xu – Senior Director
Bill has been in the trade exhibitions for over two decades and has led his team members in various aspect of the business. Having started many small business units, Bill excels in bringing buyers and sellers together via netwroking and business matching events. He continues to inspire both the clients and the company staff members.
The Team
Mr. Edwrin Mmarri – Senior Vice Director
Edwrin hails from …. and have been residing in China for ….
The Team
Ms. Cara – Senior Assistant Director
Cara is the Head of the Food exhibitions department and ….
