WE INdustrial Limited (WEIN)
Strategic Connections | Exceptional Results
WE INdustrial Limited (WEIN) is a dynamic international marketing and representation firm headquartered in Hong Kong, SAR, specializing in global exhibition promotion, industrial marketing, and cross-border business development.
Bridging Buyers and Sellers Seamlessly
As an official sales representative for world-renowned trade exhibitions and conventions, WEIN bridges global organizers with Asia’s vibrant markets – facilitating international participation, government collaboration, and sustainable market access.
Leveraging deep industry expertise, localized insight, and a strong Pan-Asian network, WEIN empowers global brands and organizers to achieve measurable outcomes through strategic outreach and tailored engagement solutions.
Global Representation
As an official sales representative for world-renowned trade exhibitions and conventions, WEIN bridges global organizers with Asia’s vibrant markets – facilitating international participation, government collaboration, and sustainable market access.
Leveraging deep industry expertise, localized insight, and a strong Pan-Asian network, WEIN empowers global brands and organizers to achieve measurable outcomes through strategic outreach and tailored engagement solutions.
FOOD2CHINA EXPO 2025
📍 Guangdong, China
🟢 Sales Office for: African Nations & Singapore
Organiser: Constellar–WorldEx Exhibitions Co., Ltd
South China’s largest and most significant food trade event – connecting Guangzhou with Asia-Pacific and global food markets. Food2China Expo offers unmatched access for F&B brands expanding into China’s dynamic consumer landscape.
QATAR TRAVEL MART (QTM) 2025
📍 Doha, Qatar
🟢 Sales Office for: Asia
Organiser: NeXTfairs LLC
A premier platform reuniting the global travel and tourism industry. QTM connects worldwide destinations and stakeholders across luxury, medical, halal, MICE, culture, leisure, and sports tourism segments.
SIGEP Asia | Restaurant Asia | Speciality Food Asia
📍 Singapore
🟢 Sales Office for: China, Korea & Malaysia
Organiser: IEG Asia (S) Pte Ltd
SIGEP Asia showcases artisan gelato, pastry, and bakery excellence, while Restaurant Asia and Speciality Food Asia spotlight F&B service innovation — the only trade show by the industry, for the industry.
EAW Global Aqua Expo & Conclave 2026
📍 New Delhi, India
🟢 Sales Office for: China, Japan, Korea, Malaysia, Singapore & Taiwan
Organiser: Earth Water Foundation (EverythingAboutWater)
South Asia’s largest and most influential trade event for the water and wastewater industry, uniting technology providers, policymakers, innovators, and investors toward water sustainability.
Indonesian Petroleum Association Convention & Expo (IPA ConvEx) 2026
📍 Jakarta, Indonesia
🟢 Sales Office for: Germany, Korea, Malaysia, Netherlands, Norway, Singapore & Spain
Organiser: PT Dyandra Promosindo | Hosted by IPA (Indonesian Petroleum Association)
Southeast Asia and Indonesia international foremost Oil, Gas & Energy convention — a vital platform for knowledge exchange, policy dialogue, innovation showcase, and strategic networking among global energy leaders and stakeholders.
FOODEX Japan 2026
📍 Tokyo, Japan
🟢 Sales Office for: Singapore
Organiser: Japan Management Association
Celebrating its Golden Jubilee in 2025, FOODEX Japan remains Asia’s largest and most respected F&B exhibition — the ultimate gateway for global food brands entering the Japanese and wider Asia-Pacific markets.
Core Strength
Exhibition Promotion & Market Entry
Customized strategies to maximize visibility, participation, and ROI at international exhibitions.
Government & Association Partnerships
Collaborating with ministries, chambers, and trade bodies to streamline access to competitive markets.
Market Intelligence & Entry Strategy
Delivering data-driven insights that reduce risks and support effective international expansion.
B2B Matchmaking & Lead Development
Creating valuable business connections that foster qualified leads and long-term partnerships.
Specialized Recruitment Solutions
Integrating career forums and recruitment zones into exhibitions to address industry workforce needs.
The Executive Team
1. Gerald Tan (dr.) – Vice Chair & Director
Gerald Tan is a distinguished figure in the realm of international trade, renowned for his visionary leadership and extensive expertise in fostering global business relationships. With a career spanning over three decades, Dr. Tan has excelled in various capacities across diverse industries, consistently driving growth and innovation. He is also a certified professional marketer as accredited by the Asia Pacific Marketing Federation (APMF).
2. Mr. Bill Xu – Senior Executive Director
Bill has been in the trade exhibitions for over two decades and has led his team members in various aspect of the business. Having started many small business units, Bill excels in bringing buyers and sellers together via netwroking and business matching events. He continues to inspire both the clients and the company staff members.
3. Mr. Edward Mmarri – Senior Vice Director
Edward Mmarri – a self-starter and a deliver of excellent results to both the clients he served and the colleagues he works with. With almost 20 years of public and private experiences, Edward is a dependable and reliable partner. He brings enthusism and drives into his work and play.
4. Ms. Carra – Senior Assistant Director
Carra is the Head of the Food exhibitions department and have been in the food & beverage industry for almost one and a half decades. Started off as a rank and file executive, she rose through the ranks and now leads a team of 8 senior managers and managers. Carra has been leading group participations to almost all international and world renowned food & beverage trade exhibitions globally.
WEIN Powered Events
Sands Expo & Convention Halls, SINGAPORE
FOOD TECH & PACK ASIA2026 – brings together the full ecosystem for food production, processing and packaging innovation – from ingredients and automation to sustainable packaging and regulatory compliance.
FRUIT & VEGETABLE ASIA2026 will focus on the fresh fruit and vegetable industry chain, covering the whole industry chain display such as planting technology, cold chain logistics and retail channels.
HOTPOT in the Halal Zone is a pioneering exhibition dedicated to the booming hotpot dining culture, with a strong focus on Halal-certified products and services – a Celebration of Authentic Halal Hotpot Cuisine, Culture, and Commerce.
Why Partner WEIN
Pan-Asian Network
WEIN connects you to Asia’s key industrial and commercial hubs — from China and India to Southeast Asia and the Middle East. Our extensive regional network helps your brand reach decision-makers, distributors, and industry influencers across borders.
Exclusive Representation
Trusted by leading global event organizers, WEIN serves as their official sales and marketing partner across Asia. Our proven credibility ensures that every collaboration is built on professionalism, trust, and tangible value.
Cultural & Business Insight
With a deep understanding of regional markets and international business practices, WEIN bridges cultural and commercial gaps. We deliver strategies that resonate locally while meeting global standards of excellence.
Proven Outcomes
From trade expansion to international partnerships, WEIN’s track record speaks for itself. We consistently deliver measurable growth, enhanced visibility, and lasting business relationships for our partners.
